Now Let's Get in Formation (Professionally Speaking) by Vanessa Abron
Beyoncé has one of the largest and most devoted fan followings and her level of stardom naturally attracts media, yet she rarely gives an interview. However, we as BOSS women can learn from Queen Bey despite the fact that we aren’t superstars. Impactful Initiatives One thing is that when Beyoncé does something, it’s impactful. Since the beginning, almost everything she does incites conversation. That’s why when I approach any initiative, the first question I ask is “So what?” While our campaign or project is important to us, why should anyone else care? If we want people to talk about what we are doing, we have to do something that drives a conversation. We have to do something new to be newsworthy. It is important to analyze what is it about you and/or your business that is worth talking about. Sit and think about how your story is different and interesting from everything else you hear and see discussed. Ask yourself: 1. What am I doing that no one else is doing? 2.